Book on “Entrepreneurial Intention”

This book delves into the psychological aspects of entrepreneurship, examining how individual traits such as creativity, risk-taking propensity, and proactivity impact entrepreneurial intention. It also discusses the influence of external factors such as access to resources, social networks, and market conditions on the decision to start a business. Additionally, the book explores the role of cultural and societal norms in shaping attitudes towards entrepreneurship and self-employment. Through a presentation of a variety of research mainly in university students, this book highlights how cultural values and beliefs can either encourage or discourage entrepreneurial intention. Read Less